The Frustration of Missing Out on Limited-Edition Merch Drops

If you're among the many who were disappointed by not snagging a piece from the latest Bape x BoredApeYC merch drop, you're not alone. Today, my Twitter feed was abuzz with similar frustrations.

Joining an elite club like BoredApeYC comes with high expectations. After all, if you're part of such an exclusive community, shouldn't you at least be able to proudly sport their merchandise? I’ve noticed a recurring sentiment that limited supply drops are, perhaps, an outdated model. Many believe members should have access to purchase merch at any time. And while the sentiment is understandable, there are some inherent challenges:

Quality vs. Quantity: On-demand printing might seem like an appealing solution at first, but it often results in compromised quality. If BoredApeYC opts for this, they risk diluting the premium feel of their brand. After all, a subpar piece of merchandise can tarnish even the most iconic brands, especially when their digital brand identity is at stake.

The Allure of Limited Editions: Limited edition drops certainly have an allure, making them highly sought after. However, this model's inherent challenge lies in perfectly balancing supply and demand, something even major brands like @BoredApeYC struggle with.

So, what's the way forward?

Enter Merchnain's solution: The Presale Model.

With this model, merchandise is made available for presale at a lower price. This not only rewards early buyers but also provides a clearer gauge for demand, helping to prevent stock shortages. But what if you missed the presale? Here's the best part: The merchandise is still available post-presale but at a slightly higher price. This caters to those who missed out initially, ensuring they can still get their hands on the coveted items, all while receiving them swiftly.

The added advantage? Quality and brand integrity remain uncompromised. With the presale model, brands don’t have to choose between maintaining their reputation and meeting the demand. They can do both.

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